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StatusWhere'd my models go?
First-Time Millennial Buyer
Demographics
28-38
$50,000-$85,000
Bachelor's degree or higher
Suburban areas, 30-45 min from city center
Primary goals
Build equity instead of rentingHave space for growing family+2 more
Key pain points
Complex mortgage processHidden costs+2 more
Zillow profile
Buyer type: first time
Search behavior: Extensive research, saves many homes, compares neighborhoods
Move-Up Family Buyer
Demographics
35-50
$100,000-$200,000
Bachelor's or Master's degree
Established suburban neighborhoods
Primary goals
More space for growing familyBetter school district+2 more
Key pain points
Timing sale with purchaseFinding right school district+2 more
Zillow profile
Buyer type: move up
Search behavior: Targeted search, specific requirements, comparison shopping
Luxury Property Investor
Demographics
45-65
$250,000+
Advanced degree
Prime urban and resort locations
Primary goals
Maximize rental incomeCapital appreciation+2 more
Key pain points
Finding off-market dealsProperty management complexity+2 more
Zillow profile
Buyer type: investor
Search behavior: Strategic, analyzes market data, tracks multiple markets
Active Adult Downsizer
Demographics
55-70
$75,000-$150,000
Varied educational background
Active adult communities, walkable neighborhoods
Primary goals
Reduce maintenance burdenFree up equity+2 more
Key pain points
Emotional attachment to current homeDecluttering decades of possessions+2 more
Zillow profile
Buyer type: downsizer
Search behavior: Deliberate, focuses on lifestyle features, researches communities
Urban Professional Buyer
Demographics
30-45
$85,000-$150,000
Bachelor's or graduate degree
City center, walkable urban neighborhoods
Primary goals
Short commuteUrban lifestyle+2 more
Key pain points
High urban pricesLimited inventory+2 more
Zillow profile
Buyer type: move up
Search behavior: Map-based searching, filters heavily, values virtual tours